PR professionals must keep their fingers on the pulse of generational trends. Explore how engaging with Gen Z requires transparency and authentic storytelling to establish trust.
As personal branding flourishes, brand reputation management becomes a crucial area where businesses must invest their time and resources, especially in an increasingly digital landscape.
After a crisis is resolved, it's vital to focus on recovery. Assess the damage, learn from the experience, and strengthen your brand to build trust with stakeholders. Here are insights on effective post-crisis reputation building.