MANILA, PHILIPPINES – Remember when self-expression went hand-in-hand with a colorful stuffed bear? When young kids shared their personalities through embroidered symbols—or that fuzzy feeling in the pit of your stomach while watching their adventures? Reminisce no further, as these huggable Care Bears™ are back in town, ready to heal inner childhoods.

Whether you’re an ‘80s or ‘90s kid, a parent shopping for their child, a dedicated collector, or someone who just wants to express themself, there is a cuddly Care Bear for everyone, now only a short drive away at your local toy store.

“Today’s generation of kids turn to gadgets for fun and is missing out on the feeling of playing with actual toys. With this latest lineup of Care Bears, we want to bring back that nostalgic feeling of playing with friends and siblings undisturbed by a screen, and help awaken the inner child of every Filipino,” said Bea C. Sebastian, Advertising & Promotions Manager of Ban Kee Trading, Inc.

“Care Bears have always stood for joy and friendship, transcending borders and generations. Through our partnership with Ban Kee Trading, we’re thrilled to bring these beloved characters back into the hands of Filipino fans, both young and old, inspiring new stories and shared moments,” added Charlotte Payne, International Licensing Director at Cloudco Entertainment.

Since 1982, the franchise has taken the world by storm with its huggable bears and iconic belly badges. Through greeting cards, TV series, films, and toy lines, Care Bears have made every child and parent feel nostalgic, comforted, and represented.

In Care Bears: Unlock the Magic, an ongoing animated television show, viewers follow the Care Bears as they venture outside of Care-A-Lot. In the series, the bears must work together to stop Bluster, the leader of the Bad Crowd, from his mischief and protect the new land named “Silver Lining.” While the premise may be different from earlier productions, one thing remains the same — the importance of spreading love and acceptance to everyone.

The latest collection features Care Bears such as Cheer Bear and her positive go-getter attitude, Wish Bear who believes in paying it forward, Share Bear with her nurturing motherly figure, Superstar Bear and his bundle of energy, Dare to Care Bear who believes in the power of kindness and friendship, I Care Bear who loves to take care of the environment, and Togetherness Bear who advocates for accepting everyone exactly the way they are.